Solanas and Getino, Towards a Third Cinema, re consumer

Man is accepted only as a passive and consuming object; rather than having his ability to make history recognized, he is only permitted to read history, contemplate it, listen to it, and undergo it. The cinema as a spectacle aimed at a digesting object is the highest point that can be reached in bourgois filmmaking. …man is viewed as a consumer of ideology, and not as a creator of ideology. p, 42