Eisenstein, Sergei on the “slogan” (1929)

“It will be the art of the direct cinema of a slogan. Of communication that is just as unobstructed and immediate as the communication of an idea through a qualified word.
The epoch of the direct materialization of a slogan takes over
from the epoch of a slogan about material…”
-Sergei Eisenstein, “Eisenstein on Eisenstein, the Director of Potemkin,” in ed., Richard Taylor, The Eisenstein Reader