Global Media AIDS Initiative

History and Mission

The mission of the GMAI is to leverage the power of media to help prevent the spread of HIV and reduce the stigma facing those already living with the disease.

The GMAI was launched in January 2004 at an historic meeting of top media executives from around the globe, convened by former United Nations Secretary-General Kofi Annan.

Conceived and organized by the Kaiser Family Foundation and UNAIDS with financial support from the Bill and Melinda Gates Foundation and the Ford Foundation, the GMAI seeks to mobilize and leverage the vast resources of the world’s leading media companies to address AIDS. Supporting companies pledge to make AIDS a business priority, and dedicate airtime, creative talent and production resources to HIV-themed programming.

Since its launch in 2004, the GMAI has grown to include more than 300 media companies worldwide, united in the fight against HIV/AIDS. It is overseen and directed by a Board of top media executives.

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