Jennifer Allora & Guillermo Calzadilla approach visual art as a set of experiments. Believing that art can function as a catalyst for social change, the artists solicit active participation and critical responses from their viewers. The artists’ emphasis on cooperation and activism have led them to develop hybrid art forms—sculptures presented solely through video documentation, digitally manipulated photographs, and public artworks generated by pedestrians.
Allora & Calzadilla are featured in the Season 4 episode “Protest” of the Art21 series “Art in the Twenty-First Century”.
For more information: http://www.pbs.org/art21
This video is what it’s all about- using our privileged positions to concretely change the apparatus and give the people the tools they need to produce. An important part of this project is not regulating their production.
i chose this clip because of its relevance to benjamin’s theories. the artists (intellectuals) provide the proletariat with an apparatus that allows for a different approach to production. The proletariat are turned into producers, instead of being directly influenced by the intellectuals.